Communications

Marketing Your Business

We often receive calls from organizations stating “our marketing strategy is not working”. When we explore their strategy we find that their marketing strategy is in fact an advertising strategy. Advertising is merely a component of marketing; the true marketing plan includes business development, retention, market growth and diversification. It essentially parallels the business plan.

There are two elementary components that must be reviewed prior to developing a modular marketing plan and strategy.

Firstly, knowing your business and its offerings:

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